1. Nature of Our Service
Fort Lauderdale Fire & Water Damage (“Company,” “we,” “us,” or “our”) operates https://fortlauderdalefirewaterdamage.com (“Website”). Fort Lauderdale Fire & Water Damage is a lead-generation and referral website. We are not necessarily the provider performing services advertised on Website. When you submit a request for service, quote, estimate, consultation, or other assistance, we may use information you provide to connect you with one or more independent third-party service providers that may be able to fulfill your request. Independent service providers are separate businesses and are responsible for their own services, estimates, pricing, representations, licenses, insurance, warranties, workmanship, communications, and privacy practices. Unless specifically stated otherwise, we do not employ, supervise, control, or guarantee independent service providers.
2. Information We Collect
Depending on how you interact with Website, we may collect the following categories of information. Information you provide directly may include: name, telephone number, email address, property or service address, city, state, and ZIP code, type of service requested, details concerning property, project, loss, damage, or service need, preferred contact method, information included in messages, forms, chats, calls, or other communications, and any other information you voluntarily provide. Please do not submit Social Security numbers, financial account credentials, medical information, or other sensitive information unless specifically requested and necessary.
3. Information Collected Automatically
When you use Website, we and our service providers may automatically collect information such as: Internet Protocol address, browser type, device type, operating system, pages viewed, referring page or website, date and time of visits, approximate geographic location derived from IP address, click and navigation activity, advertising attribution information, campaign and UTM information, cookie identifiers, device identifiers, and analytics information. We may collect this information through cookies, pixels, analytics software, advertising technology, call-tracking systems, and similar technologies.
4. How We Use Information
We may use information to: process service requests, respond to inquiries, determine the nature and location of requested service, match consumers with independent service providers, share service requests with providers able to respond, facilitate communications between consumers and providers, operate and improve Website, measure Website performance, track advertising and marketing performance, detect fraud, abuse, or security threats, maintain records of consumer requests and consent, comply with applicable law, protect our legal rights, communicate regarding service requests, and send marketing communications where legally permitted and where required consent has been obtained.
5. How Lead Information May Be Shared
When you request service through Website, we may disclose information you submit to one or more independent service providers for the purpose of responding to your request. Information shared may include: name, phone number, email address, service address or ZIP code, type of service requested, description of service need, and information you submit about property, project, or emergency. Service providers receiving information may contact you regarding the specific request you submitted. We may receive compensation for generating, referring, transferring, or otherwise facilitating qualified service requests. Submitting a request does not guarantee that a provider will contact you or that requested service will be available.
6. Service-Related Communications
When you provide contact information and request service, we and/or the provider receiving your request may contact you concerning that specific request, subject to applicable law. Communications may occur by telephone, email, text message, or other communication method you request or authorize. Providing a request for service does not automatically constitute consent to unrelated promotional communications. Where separate consent is legally required for marketing communications, we will seek that consent separately.
7. Marketing Calls and Text Messages
If you separately consent to receive marketing calls or text messages from an identified company or companies, those communications will be governed by the consent language presented when consent is obtained. Consent to marketing is not required as a condition of purchasing goods or services unless otherwise permitted by law. For text messages: message and data rates may apply, message frequency may vary, reply STOP to qualifying marketing text messages to opt out, and reply HELP for assistance where supported. Revoking marketing consent does not prevent communications reasonably necessary to address an active service request, transaction, or other communication permitted by law.
8. No Blanket Consent to Unidentified Sellers
We do not intend this Privacy Policy itself to constitute consent to receive prerecorded telemarketing calls, automated marketing messages, or marketing communications from unidentified third parties. Where applicable law requires seller-specific consent, consent must be obtained in the manner required by law.
9. Service Providers and Technology Vendors
We may disclose information to vendors that help operate our business, including providers of: website hosting, customer relationship management systems, call tracking, telephone services, SMS services, email services, analytics, advertising, fraud prevention, data security, form processing, lead routing, cloud storage, and customer support. These companies may process information according to agreements with us and their own legal obligations.
10. Advertising and Analytics
We may use analytics and advertising services such as Google Analytics, Google Ads, Google Tag Manager, and call-tracking software. These technologies may collect device, browsing, advertising, or interaction information. Some uses of advertising technology may constitute “sharing” or “sale” of personal information under certain state privacy laws depending on circumstances.
11. Cookies and Similar Technologies
Website may use cookies and similar technologies to: operate Website, remember preferences, analyze traffic, measure conversions, attribute leads to advertising campaigns, prevent fraud, and deliver or measure advertising. Where legally required, we provide choices concerning non-essential cookies or other tracking technologies.
12. California Privacy Notice
This section applies to California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), applies to our business and processing activities. Depending on our practices, categories of personal information we may collect can include: identifiers, customer record information, internet or electronic network activity, geolocation information, commercial information, information concerning service or property requests, and inferences derived from collected information. We collect these categories for the purposes described in this Privacy Policy, including processing requests, matching consumers with providers, operating Website, advertising, analytics, security, legal compliance, and business administration.
13. Sale or Sharing of Personal Information
Depending on our business model and applicable law, transferring lead information to independent service providers in exchange for money or other value may qualify as a “sale” of personal information under certain state privacy laws. Certain advertising technology may also constitute “sharing” for cross-context behavioral advertising. If applicable law gives you the right to opt out of sale or sharing of personal information, you may exercise that right by contacting us at dispatch@fortlauderdalefirewaterdamage.com. We will also process legally recognized browser-based opt-out preference signals, such as Global Privacy Control, where required.
14. California Notice at Collection
At or before the point where we collect personal information, we may provide a Notice at Collection explaining: categories of information collected, purposes for collection, whether information is sold or shared, applicable retention information, a link to this Privacy Policy, and applicable privacy choices. Notice may appear directly near the Website form or submit button.
15. State Privacy Rights
Depending on the state where you live and the laws applicable to our business, you may have rights to: confirm whether we process personal information, access personal information, correct inaccurate information, delete certain personal information, obtain a copy of certain information, opt out of certain sales of personal information, opt out of certain targeted advertising or sharing, and appeal the denial of a privacy request where applicable. Rights differ by state and may be subject to exceptions. To submit a request, email dispatch@fortlauderdalefirewaterdamage.com. We may need to verify identity before completing certain requests.
16. Data Retention
We retain personal information only for periods reasonably necessary for the purposes described in this Privacy Policy, including: processing service requests, maintaining consent records, supporting customer inquiries, fraud prevention, analytics, contractual obligations, legal compliance, and defense of legal claims. Retention periods may differ depending on the type of information and applicable legal requirements.
17. Security
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information. No Internet transmission or storage system can be guaranteed completely secure.
18. Third-Party Websites and Providers
Website may contain links to third-party websites or connect you with independent businesses. We do not control the privacy practices of those businesses. Review the privacy policies of any provider or third-party site with which you interact.
19. Children’s Privacy
Website is intended for adults seeking property-related or other professional services. We do not knowingly collect personal information from children under age 13 through Website. If we learn we have collected such information without appropriate authorization, we will take reasonable steps to delete it.
20. Email Communications
You may unsubscribe from promotional emails by using the unsubscribe link included in marketing email. We may continue sending transactional, service-related, legal, or administrative communications where permitted.
21. Do Not Track
Browser “Do Not Track” signals are not uniformly standardized. Where applicable law requires recognition of qualifying opt-out preference signals, including Global Privacy Control, we will process them as required.
22. Changes to This Privacy Policy
We may update this Privacy Policy periodically. When we make material changes, we will update the “Last Updated” date and provide other notice where required.